DARA

earn from data, Dara, free money, data sovereignty, UBI

Revolutionary Cross-Domain Insights

Only possible with comprehensive data ownership. These insights are impossible with siloed apps.

Our Mission

Generate a universal basic income for the world’s population while simultaneously using data insight and AI to optimise their lives.

OUR VISION

A world where everyone owns their data and has access to personalised AI lifecoaching for holistic life optimisation while becoming the world’s most trusted source of high-fidelity, ethically sourced human data for enterprise AI and analytics.


Alanna, Dara, data sovereignty,  earn from your data
Gilbert Hill, Data governance
  • Founder & CEO

    Alanna Scott Delaney is the Founder and CEO of DARA. With a background in Computer Science from McGill University, she brings a unique blend of venture capital and deep technical expertise to the company. Her track record includes leading platform rebuilds, implementing GDPR compliance, developing AI/ML models, and scaling companies from a single employee to over fifteen. She has secured major enterprise partnerships, designed data tools for the European Space Agency, and successfully guided clients through NYSE and NASDAQ filings.

  • Data Protection Officer

    Gilbert Hill is a leading expert in data governance and serves as DPO to DARA. He is an Industry Commissioner to the UK's Data & Marketing Regulator, where he plays a key role in shaping data protection standards. Gilbert also chairs the Responsible Marketing Committee for the Digital Markets Act and is a member of the UK Regulators & AI working group. His extensive experience includes advising major organisations like Natwest Group and Unilever on data governance.

Contact us

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